Business - World of Angus

Business

May 06, 2016

Job Opportunity: Creative Canine Content Intern

Do you love dogs and all things canine? Do you love finding new and compelling dog stories? Are you good with an iPhone? Do you love social media?

World Of Angus and AngusPost are a canine lifestyle dog company and publisher. We are looking for a paid intern to join our team!

frenchie

Our ideal candidate is someone who loves dogs and maybe even has a dog (not necessary though), and loves creating cool and engaging dog content. Someone who is creative, researches things and isn’t afraid to learn new things.

What You Will Learn:

  1. How to create engaging iPhone videos
  2. Write short dog-related news stories
  3. Conduct interviews with dog people across the world via e-mail and Skype
  4. Create compelling content that will be shared on AngusPost
  5. How to connect with the global canine audience
  6. Edit video and create entertaining content
  7. How to be a part of a team at a growing start up

What We Require:

  1. Someone who is outgoing and not afraid to find or make the latest or greatest dog content
  2. Good communication skills
  3. Proficient with iPhone video
  4. Have your own laptop
  5. A good writer with good punctuation and spelling
  6. Familiarity with social dog sites
  7. Interested in canine issues both fun, serious, and engaging

Details:

The position begins as soon as possible and ends August 31st. It is an in office position. You are expected to work 30-40 hours a week and will be paid $11.25/hour.

To apply please submit your application to nicole@worldofangus.com.

Pro tip: Be creative! For example, if you wanted to send us a selfie video application on an Unlisted YouTube link, we’d probably think that was cool :)

October 05, 2015

World of Angus teams up with Canada Pooch

World of Angus Inc. is the official online retailer for Canada Pooch in North America

World of Angus teams up with Canada Pooch

World of Angus has recently teamed up with Canada Pooch, the Toronto-based, high quality, fashionable and functional pet outerwear brand. World of Angus will officially handle their online sales for the United States and Canada through our core e-commerce sites and partnership channels. Effective immediately, World of Angus will take over all Amazon sales and data management for the global brand. 

Customers in the U.S. will be able to purchase Canada Pooch products with same-day Prime shipping in 17 markets through our partnership with Amazon.com.

In addition to managing all online direct-to-consumer sales, Canada Pooch and World of Angus will embark on several different product collaborations in 2016 in both the bedding and apparel categories.

This partnership will immediately add top-line revenue, expose us to a larger consumer and retail customer base, and further define us as an emerging leader in the space.

October 02, 2015

World of Angus launches two new scents for holiday season

World of Angus October Product Launch

We are pleased to announce that we are adding two new scents to our very successful biodegradable, organic line of dog shampoos.

Launching next week is Rosemary & Mint and Mandarin & Sweet Orange. 

We will be shipping initial inventories to our Toronto distribution centre and our three Amazon distribution centres in the United States. We have already begun taking wholesale orders from our Canadian and U.S. based retail partners. 

World of Angus Grooming Products - A Brief History

We launched World of Angus with one category: grooming products.

Right from the start both the media and consumers loved our all natural, biodegradable, and organic products. It all started with a spot on Breakfast Television in Toronto where localist, Gracie Carroll proclaimed us to be one of the coolest new products in Toronto.

 

 

Then Vitamin Daily gave us some love:

And now, our customers let us know everyday:

The launch of our two new scents will be followed up by a complimenting conditioner and holiday gift box sets.

Currently, sales in the category are growing at +200% month over month.

October 01, 2015

World of Angus launches world largest database of dog parks

Along with developing of some of the most innovative physical products in the pet space, the team at World of Angus has been busy the past six months on a massive and very special project: AngusOffLeash, the largest and most comprehensive database of dog parks in the world.

Angus Off-Leash

Six months ago when Katherine Wellman, Director of Marketing at WOA, and I were creating our inbound marketing strategy we noticed a very unique content opportunity. There was a surprising lack of data available for all of the dog parks in the world. Using Google Keyword research, we also noticed there was a relatively high number of monthly search queries. If you know anything about SEO, you know that low competition and high queries is a golden opportunity. 

We engaged the team at ThinkData Works to help us with this project and began the arduous task of collecting all of the old, incomplete, and scattered data across from across the web. Since this project began, we have collected over 3,700 dog parks in the USA and Canada. 

At the same time, our development team began coding the AngusOffLeash web application. Quietly launched into beta last month, we have been slowly quality checking each listing. We take the time to examine each dog park through Google satellite images. From here, we collect all important amenities: off-leash options, fences, parking, hours of operation, swimming access, bathroom facilities, and more. Our goal is to have, without question, the BEST data on dog parks in the world. 

What are we going to do with this data? We are going to give it away, for free. Next week we finalize our fully read-write API and will begin the first of several partnerships in the space. Companies like WonderWoof, PetBot, DogSync, and more will use our data to power the mapping engines and pet social networks for their mobile applications. 

Working with the best pet wearable companies in the space will give us access to thousands of users who will be posting pictures, comments, and ratings of dog parks. All of this content will be pushed back to our core platform further building community and connecting pet owners. This will also drive up our search results in the space. We have subtle ad real estate dedicated to driving web traffic back to our core e-commerce sites, retail partner sites, and platform partners' web properties.

This platform will enable us to build relationships with startups, retailers, and hospitality companies that require this valuable dog park data but do not want to go to the expense or trouble to build the databases themselves.

In January 2016 we will begin the process of expanding the database to the UK and the rest of Europe. We have also secured a global API integration partnership with Zomato, which will feed café and restaurant data on to every listing page providing local pet friendly places to grab a coffee or a quick bite.

We believe that through this strategy, AngusOffLeash will become one of the most valuable pieces of IP for World of Angus Inc. and one of the primary sources of traffic for our e-commerce sites.